Today’s retail environments are all about enticing customers with a bright and inviting environment. Retail lighting controls, music and audio visual systems all play vital roles in establishing a store’s brand and attitude.
As individual shops and malls seek to compete with the internet, there is a renewed focus on creating an outstanding customer experience.
A mix of localised light control as well as master control may be required in the design for your retail lighting controls. In restrooms and storerooms sensors are the ideal solution to ensure lights are not left on unnecessarily. In larger stores or retail centres daylight harvesting can provide further energy savings.
Lighting control in the retail segment is not just about energy saving however. The function of a retail store is to increase sales – dynamic control of the lighting can assist in achieving this aim.
Lighting control can provide a ‘theatrical’ element to attract customers and focus attention on specific products by dimming lighting elsewhere.
Retailers know how much music influences customers’ shopping habits. Multi Zone Audio is a discreet way of providing background music to various areas of the store. It can also be integrated into a fully automated network, allowing a simple button press to activate your music, audio-visual displays, screens, and retail lighting controls, all at once.
Energy Saving Controls
The use of commercial energy saving controls can have significant impact on the bottom line. With reducing profit margins in many stores, keeping running costs down can be the difference between success and failure! The achievement of just 10% savings in energy use can boost profit margins in a supermarket by 6%. Similar results can be achieved in other types of retail stores.
Progress in lighting controls technology now provides for retrofit energy saving solutions that can be easily fitted as part of an upgrade, or as a stand alone solution, with minimal disruption. Ideal for retail environments.
Occupancy sensors can provide easy cost savings for areas of low footfall or back of house facilities such as stockrooms, offices, corridors, bathrooms + loading bays. In many cases sensors can be added to existing light fittings, turning them into energy saving luminaires at minimal expense.
Your Name in Lights
As retailers react to stiff competition from online shopping, they are looking at ways to re-invent their stores to bring their brand and products to the forefront of customers’ minds. Using light can be an effective way to create a distinctive and recognisable presence.
Display lighting is often ‘bright’ in order to be eye-catching. In fact display lighting works best when it is in high contrast to the rest of the space! Energy savings can actually be achieved by reducing the over-illumination of the entire store, and focussing more on the specific displays.
Time based automated control can be used in glass-fronted retail areas for example, to highlight specific product displays, without illuminating the entire sales space. Display lighting should be on when it’s useful, but then turn off when it ceases to be of benefit to ensure it doesn’t become just another source of ‘light pollution’ in urban areas.
For areas where security lighting is essential, a sunset switch can be used to turn on automatically when natural light falls below a pre-set level, then switch off again when the sun comes up.
Car Park Lighting
It is imperative that customers and staff are safe when using carparking areas.
Vehicles and pathways must be well illuminated.
By using sensor technology is is possible to provide appropriate lighting as and when needed, but ensure energy is not wasted when lighting is not required. Read more